The Organ Procurement and Transplantation Network (OPTN) website (http://optn.transplant.hrsa.gov), a primary source of information about organ donation and transplantation in the United States, has been redesigned with a cleaner look, improved navigation and a host of added features. United Network for Organ Sharing (UNOS) maintains the website as part of its service as the OPTN under contract with the federal Health Resources and Services Administration (HRSA).
The OPTN site receives about 620,000 visits and 2.8 million page views per year. It originally launched in 2001. Key audiences include transplant patients and their families, living donors, transplant professionals and researchers.
New features
- The new mobile-friendly design allows visitors to access and view content easily—whether they use a smart phone, tablet, laptop or desktop computer. Research shows that use of mobile devices to access web content is growing rapidly.
- Improved design and usability will help visitors find content more readily and view it in a simple, attractive format.
- Video content has been added for professionals and patients to provide an accessible alternative to read-only materials.
Reorganized navigation and content
Several sections of the site have been updated or added for improved organization and accessibility.
- Policy Management was renamed Governance, which contains documents related to the governance of the OPTN, such as policies, bylaws, public comment and the evaluation plan.
- The Donation & Transplantation tab is now called Learn, with new Patient Education and Professional Education sections.
- Patient safety and organ-specific pages under Resources help professionals find important information, quickly.
We welcome your feedback about the OPTN website. Please contact us at UNOS Communications.
